Shanghai, China – May 19-21, 2025 – Oegg made a spectacular debut at the 2025 SIAL Shanghai International Food Show, instantly becoming the center of attention with its immersive “One Piece Collaboration Pavilion”.
The booth featured a popular tasting zone and a raffle for themed merchandise. The tasting sessions drew enthusiastic crowds, while the exclusive gifts and themed tote bags sold out on the first day, requiring multiple restocks to meet demand. Adding to the vibrant atmosphere, One Piece fans organized impromptu cosplay events, attracting numerous anime enthusiasts and visitors eager for photo opportunities. The pavilion buzzed with the constant click of cameras, exclamations of delight from the tastings, and cheers from the raffle draws.
The collaboration lineup featured Oegg’s signature Runny Yolk Eggs and the newly launched Runny Yolk Quail Eggs. Each product package includes exclusive One Piece collectibles (such as limited-edition playing cards, fridge magnets, and acrylic stands), seamlessly blending nutritious food with anime collectible value. All co-branded products utilize Oegg’s proprietary runny yolk technique and adhere to a strict no-artificial-additives formula, offering anime fans a gourmet experience that satisfies both quality and nostalgia.
Technologically, Oegg has invested heavily in constructing Class 100,000 clean rooms to minimize bacterial contamination during production. After five years of dedicated R&D, the company has achieved a fully integrated production line – from automated shelling to packaging – enabling continuous, large-scale manufacturing. This comprehensive system is underpinned by a complete portfolio of proprietary intellectual property.
Oegg’s refrigerated runny yolk eggs benefit from a customized farming program at source. Through scientifically formulated grain feeding, the products achieve significantly lower cholesterol levels compared to conventional eggs. Furthermore, a strict 0-8°C cold chain is meticulously maintained from factory to market shelf. This dual assurance of ultra-clean production and end-to-end temperature control gives distributors and consumers greater confidence in choosing Oegg, delivering the peace of mind that comes with freshness and quality.
The newly unveiled Runny Yolk Quail Egg series includes the world’s first Manuka Honey Quail Eggs, crafted with premium, raw-consumption-grade, antibiotic-free large quail eggs and imported New Zealand Manuka honey. Quail eggs are nutritionally dense, with yolks that are fine-textured and easily digestible, making them particularly suitable for children, the elderly, and those with sensitive digestion. Sourced fresh from farm to factory, the eggs guarantee quality and offer a distinctive, delicate aroma free from any unpleasant gaminess.
Through its self-built intelligent farming bases and fully automated production lines, Oegg operates an integrated “Farming – Processing – Quality Control” model, achieving an industry-leading daily production capacity of 300,000 units. Oegg products are now widely available across major domestic retail channels, including Hema, Walmart, and Costco China, as well as leading convenience store chains like FamilyMart, Lawson, 7-Eleven, and Meiyijia.
Notably, Oegg has successfully taken Chinese egg products global, becoming the first Chinese quail egg producer to enter the US Costco and Japanese Don Quijote markets. This achievement showcases the quality and capability of Chinese food manufacturing on the world stage.
The SIAL Shanghai 2025 exhibition yielded significant results, with Oegg’s products earning high recognition from domestic and international partners, injecting strong momentum into the company’s globalization strategy. Every comment praising “This is the most unique runny yolk egg I’ve ever tasted” fuels Oegg’s commitment to its founding vision. Moving forward, Oegg will continue to innovate and break new ground, striving to reach new heights in partnership with all stakeholders.